ICP, company & prospect research
Apply agreed targeting criteria to companies and roles. Capture fit, geography, company size and sources, with clear exclusions.
Turn an ideal customer profile into researched accounts, relevant decision-makers and human-reviewed data your team can act on.
Start with the work that is getting in the way. Build a focused scope around the decisions and handoffs that matter.
A lead intelligence engagement is built around the parts your business actually needs.
Apply agreed targeting criteria to companies and roles. Capture fit, geography, company size and sources, with clear exclusions.
Find relevant buying roles, cross-check employment and research business contact details. Separate confirmed information from uncertain fields.
Check syntax and domain, validate mailboxes where supported, remove duplicates and invalid records, and flag catch-all results where supported.
Add business context, buying signals and a qualification rationale. Deliver organized records with consistent fields and a documented QA checklist.
Plan appropriate third-party company-identification integrations, validate signals and route useful context to your CRM. Provider coverage and consent requirements vary.
Syntax and domain checks, mailbox validation where supported, invalid detection, duplicate removal and catch-all flagging feed into final human QA. Unknown results remain visible. Verification does not guarantee deliverability.
From the first research question to your next stage of growth, each step makes the next one stronger.
Research the market and customer.
Turn evidence into priorities.
Create the assets and workflows.
Join systems, people and channels.
Use data to improve decisions.
Expand what is working.
Formats, ownership and review stages are agreed before execution. Handover should make the next step easier for your team.
See how an engagement could be structured. This example makes no client outcome claim.
Multi-region prospect research and outreach built around relevant B2B accounts.
An example of the approach. No client outcome claimed.View Case StudyScope is tailored around your goal. Typical deliverables include agreed targeting and exclusion criteria, researched account and contact list, verification status and source fields, qualification notes, crm-ready csv or agreed import format. We agree formats, review stages and acceptance criteria before starting.
Start with your business challenge, audience, current workflow and available source material. We propose a focused scope, identify access requirements and agree a pilot or milestone plan.
We plan around your existing systems where practical. Relevant tools may include Apollo, LinkedIn Sales Navigator, Clay, HubSpot, Zoho. Access, subscription costs and integration limitations are agreed in the scope.
We define reviewable milestones and acceptance criteria for the specific project. Data complexity, volume, access and reviewer availability affect timelines. No fixed outcome or performance percentage is guaranteed.
Start with one business challenge.
We will map the smallest practical next step.