Market & competitor research
Map segments, alternatives, competitor messaging and observable market signals. Every recommendation includes its evidence and limitations.
Find your next move in the evidence.
Understand your market, sharpen your positioning and choose where to focus before investing in execution.
The business problemLess friction.
Less friction.
A clearer next step.
Start with the work that is getting in the way. Build a focused scope around the decisions and handoffs that matter.
- A broad audience makes every campaign harder to focus.
- Competitor claims look similar to your own.
- Teams disagree on which opportunities deserve investment.
What is included
Practical capabilities. Clear boundaries.
A growth strategy engagement is built around the parts your business actually needs.
Ideal customer profiles
Define company characteristics, decision-making roles, buying triggers and exclusions that your sales team can actually use.
Positioning & message architecture
Translate customer problems into a clear value proposition, objections, proof requirements and channel-specific messages.
Prioritized growth roadmap
Compare opportunities against effort, evidence and business fit. Start with a focused pilot and measurable learning objectives.
ScaleForge Growth System™
One connected system. Six growth loops.
From the first research question to your next stage of growth, each step makes the next one stronger.
Discover
Research the market and customer.
Define
Turn evidence into priorities.
Build
Create the assets and workflows.
Connect
Join systems, people and channels.
Optimize
Use data to improve decisions.
Scale
Expand what is working.
What you receive
Deliverables you can review and use.
Formats, ownership and review stages are agreed before execution. Handover should make the next step easier for your team.
- Market landscape and source log
- Competitor comparison matrix
- ICP and buyer-role profiles
- Positioning brief
- Prioritized 90-day experiment roadmap
Project toolkit
Built around your workflow.
LinkedIn Sales NavigatorApolloGoogle WorkspaceNotion
Who it is for
A practical fit for your team.
B2B foundersNew-market teamsMarketing leaders
Inspect the approach
An illustrative workflow.
See how an engagement could be structured. This example makes no client outcome claim.
Niche B2B Manual Research
Focused decision-maker research for CMO and VP Marketing roles.
An example of the approach. No client outcome claimed.View Case StudyBefore we start
Questions about the work.
What is included in growth strategy?
Scope is tailored around your goal. Typical deliverables include market landscape and source log, competitor comparison matrix, icp and buyer-role profiles, positioning brief, prioritized 90-day experiment roadmap. We agree formats, review stages and acceptance criteria before starting.
How do we start and what do you need from us?
Start with your business challenge, audience, current workflow and available source material. We propose a focused scope, identify access requirements and agree a pilot or milestone plan.
Can you work with our current tools?
We plan around your existing systems where practical. Relevant tools may include LinkedIn Sales Navigator, Apollo, Google Workspace, Notion. Access, subscription costs and integration limitations are agreed in the scope.
How are quality and timelines agreed?
We define reviewable milestones and acceptance criteria for the specific project. Data complexity, volume, access and reviewer availability affect timelines. No fixed outcome or performance percentage is guaranteed.
Your next stage starts hereBuild a growth system
Build a growth system
that works smarter.
Start with one business challenge.
We will map the smallest practical next step.